How To Use Twitter For Marketing
Get Targeted Followers On Twitter
The first step is to get targeted followers. After all, if you invite just anyone to follow you on Twitter, you’ll end up with a lot of followers who have no interest in what your business is marketing. As with any marketing, this leads to ineffective use of the marketing medium.
Set your Twitter account up to attract the right prospects – people from your niche who would be most likely to purchase your products or services. Create a username that lets prospective followers know what you’re all about – with words that identify your niche, your product, or a benefit offered by your product. Then, use your bio to tell people more about you or your business, and what to expect when they follow you. When using Twitter in business, your bio needs to promise a benefit to your prospective followers – be it an answer to their problems, learning something new, or getting the most out of your products.
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